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In and Up Pilates In and Up Pilates

On 25, Apr 2012 | In | By susiekarasic

In and Up Pilates

I designed this website and branding several years ago as an html website for In & Up Pilates. It had worked well for them. The website link for the old html site is: In and Up Pilates. Recently I recreated the site as a WordPress site. I built the WordPress version as a custom theme. The website link for the new WordPress site is: In and Up Pilates WordPress site. It is very similar to the original html version, but with additional features, such as a custom post type for client testimonials, that can be easily posted in that section.

I also worked with this client on their branding. In this case the client came to me with a concept and a rough direction for their logo, and asked if I would develop it further. The client needed the mark to read at large and small sizes. Here is the original branding concept the client gave me and the final version I developed. I kept the curvy Ampersand, and the belly shape, although I made it thinner, and I integrated these elements with a condensed font to create some play with the positive and negative space.